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Oliver Baezner

Oliver is the Founder of Sonic Coaching Partners. As an Executive Business Coach, he leverages his 30 years in leadership and management roles with some of Canada’s largest corporations including Energizer and Shoppers Drug Mart. He’s also the former Vice-President of Sales and Marketing of Canada’s largest publicly owned craft brewery, Big Rock Brewery.

Oliver has worked with a variety of well-known clients, including an NHL Hockey Team, as well as executives, business owners and their teams in dozens of industries. He is also a Managing Partner with Alto Partners Global, specializing in executive search and a certified chair for MacKay CEO Forums, where he helps some of Calgary’s top CEOs accelerate their performance through peer learning.

In addition to his extensive coaching and leadership development work, Oliver is the co-founder of 100 Men Who Give A Damn, a Calgary organization of community-minded men who raise money for local charities, which has now grown to over 51 chapters of men and 92 chapters of people, men, and kids across North America, with an impact of over $10 Million raised for local community charities.

As a Keynote Speaker Oliver’s inspiring and energizing talks have motivated audiences to think differently to achieve their personal and business goals. Whether you want to improve your revenues, surround yourself with an amazing team, or have more time in your life, Oliver can help.

While he can often be seen wearing a suit and tie, people close to him know that he’s really somewhat of a free spirit who feels most at home in nature. In his free time Oliver enjoys camping, mountain biking and spending time with his daughter.


Tia Callaway

Tia is a Partner in Sonic Coaching, and she has a passion for helping clients set themselves up for success! She has over 12 years’ management experience, with a focus in recruitment, training and development, and performing strategic business turnaround.  Tia’s strong leadership modelling honesty and integrity have seen her the recipient of several industry awards throughout her career.

Tia is a Registered Professional Recruiter (RPR) and is certified with TTI Success Insights in behavioral assessments. She is also working on her bachelor’s degree with a major in Psychology.

Originally from British Columbia, she has called Calgary home since 2005. When she is not in the office Tia enjoys spending time with her husband, 2 children and their pets. She is an avid reader, gardener and loves playing board games with family and friends.


Edward Callaway

Bringing 20+ years’ experience coaching and developing diverse teams, Edward has a passion for helping people succeed. His business turnaround experience and reputation as a fixer provides him with the understanding of what it takes to guide a team from survive to thrive. 

Born and raised in Calgary, Edward earned a diploma in Criminology at Mount Royal University before transitioning into sales and retail management. He moved to BC and lived there for 15 years while raising his 2 sons and furthering his career, working at the GM and Director level for several large international companies. After returning to Calgary, he sought to bring his management abilities to the Transportation industry and worked on gaining valuable skills and insights to leverage into leadership in that sector. 

When he is not helping business owners ‘Breakthrough to Great!’ Edward spends his time with his family and pets cultivating one of his hobbies. He loves working with his hands, playing board games, and flexing his creative muscles using his favorite medium, Lego! 

Growth & Development Manager

Natalia Bedoya

Natalia is the Growth and Development Manager at Sonic Coaching. Her passion for meeting new people and building relationships was a natural fit for customer care. She spent over 15 years helping companies achieve their growth targets, starting by helping her Dad grow their family business. She has always focused on creating authentic relationships and ensuring her clients feel genuinely cared for!

Natalia obtained her bachelor’s degree in international business, and since immigrating to Canada, obtained a certificate in Canadian business from York University. Originally from Colombia she now calls Calgary home.

She enjoys spending quality time with her partner, her 2 children and friends, being in nature, reading, listening to podcasts and music, and of course coffee!